September 10, 2015 ATLANTA – The Metro Atlanta Chamber (MAC) announced today that Kate Atwood will join the organization as vice president of marketing. In this newly created role, she will be responsible for leading ...
September 10, 2015
ATLANTA – The Metro Atlanta Chamber (MAC) announced today that Kate Atwood will join the organization as vice president of marketing. In this newly created role, she will be responsible for leading the recently launched ChooseATL regional marketing campaign.
“ChooseATL, which officially launched in May, is focused on telling a comprehensive story about our region to attract and retain top talent,” said Hala Moddelmog, president and CEO of the Metro Atlanta Chamber. “Kate’s leadership, marketing experience and proven track record with building strategic partnerships will be invaluable as we expand our efforts into 2016 and beyond.”
In her role, Atwood will focus on managing a multi-pronged marketing campaign that includes paid, earned, social and digital media. She will also spearhead the campaign’s fundraising efforts and work closely with multiple partners and stakeholders in the 29-county region to showcase all that metro Atlanta has to offer.
Atwood’s experience encompasses a broad spectrum of marketing and leadership roles in nonprofit and for-profit organizations. Prior to joining MAC, she served as executive director of the Arby’s Foundation, where she refocused the Foundation’s efforts on a new strategic mission and marketing strategy that more closely aligned with the Arby’s brand. She helped the organization ultimately contribute more than $18 million to childhood hunger relief efforts in the United States. During her tenure at the Foundation, Atwood was instrumental in overseeing partnerships with leading nonprofit partners and multi-year investments on local, regional and national levels.
In 2003, Atwood founded Kate’s Club, an innovative grief support organization for children and teens facing life after the death of a parent or sibling. She grew Kate’s Club from a one-person startup to a sustainable community organization that has served thousands of children and their families through year-round social and emotional support programs.
Earlier in her career, Atwood worked at various marketing agencies on consumer and nonprofit accounts, developing strategic marketing plans and facilitating public-private partnerships between non-profits and brands. She received a bachelor's degree in sociology from the University of Virginia.
Atwood begins her new role on Sept. 14.