Metro Atlanta Chamber Building a Community of Middle-Market Businesses Driving Growth in the Region

October 31, 2019

Five new Atlanta-based companies to join ‘Backed by ATL’ Program

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Five new Atlanta-based companies to join ‘Backed by ATL’ Program

ATLANTA – (October 30, 2019) – Powered by the Metro Atlanta Chamber, Backed by ATL announces the addition of five new middle-market companies. The Backed by ATL initiative was launched to support scaling middle-market companies, helping to accelerate growth and fuel economic impact across metro Atlanta. The latest companies to join the community include CulturaLink, NOW Corp, Revenue Analytics, The Gathering Spot and Trella Health.

“We recognize that the economic impact of middle-market companies is undeniable. Helping these companies scale and empowering their leaders for future growth directly aligns with our commitment to shaping and driving the next generation of careers, community and culture in Atlanta,” said Hala Moddelmog, MAC’s president and CEO. “These five companies exemplify the diverse landscape of industries in our region that are fueling growth, creating jobs and generating millions in revenue.”

To date, Backed by ATL companies have raised close to $1 billion in capital and created over 3,000 jobs in the region. The addition of the new companies will not only help drive even greater economic impact, but also help continue to reshape the future of metro Atlanta through innovative approaches to technology across industries. In healthcare, CulturaLink and Trella Health are bridging the gap between cultures through smart translation services and using data and analytics to revolutionize the business of post-acute care. In finance and technology, NOW Corp is enabling businesses to grow at faster rates through their innovative payment system, while Revenue Analytics uses artificial intelligence to optimize pricing scales and inventory. As a catalyst for innovation, the Gathering Spot is consistently finding new ways to connect and spur collaboration across diverse communities.

Once selected for the program, MAC partners with each company at no cost to develop a customized acceleration plan based on the organization’s growth strategies. Plans may include a wide range of support, including building connections to potential customers and partners, talent recruitment and retention, funding strategies and more. In addition, the program aims to create a collaborative and supportive community of middle-market companies that together will fuel economic impact throughout the region.

“We are honored to be selected as a company that MAC wants to support,” said Yolanda Robles, CEO of CulturaLink. “CulturaLink has undergone tremendous growth in the past few years due to innovative technology achievements that are making healthcare safer for the diverse world in which we currently live, and we can't wait to network and learn from other evolving metro Atlanta companies.”

Backed by ATL launched in September 2017. Other participating companies include Ally Commerce, First Performance, MaxEx, Nolan Transportation Group, Patientco, Pindrop, PrimeRevenue, QGenda, Rubicon Global, SalesLoft, Skillshot, Springbot, Terminus, TruRating and Urjanet.

The governing body for the initiative is co-chaired by Genesis Capital Managing Director and CEO Jonathan Goldman and retired Ernst & Young partner Karole Lloyd. Joining them are Jeff Karcher, regional head of Global Listings for the Intercontinental Exchange, and leaders from MAC.

Moddelmog added, “Backed by ATL is a prime example of our next-gen mindset to drive the region’s economy and position metro Atlanta as a top-tier global competitor.”

For more information, visit


About the Metro Atlanta Chamber

The Metro Atlanta Chamber (MAC) serves as a catalyst for a more prosperous and vibrant region. To advance economic growth and improve metro Atlanta's quality of place, MAC is focused on starting, growing and recruiting companies to the 29-county metro Atlanta region. The Chamber is also focused on expanding the region's innovation economy by promoting and strengthening connections to drive Atlanta's innovation and entrepreneurial culture. MAC is committed to being an active voice for the business community, serving as an advocate for a competitive business climate and promoting Atlanta's story. For more information, visit

About Backed by ATL

An initiative of the Metro Atlanta Chamber, Backed by ATL provides customized assistance to a select group of scaling middle-market companies to accelerate growth and fuel economic impact across the metro Atlanta region. The initiative leverages the region’s key assets to offer personalized support in areas including talent recruitment, sales and marketing, public policy, leadership development and more. To learn more, visit