THEA debuts as first video streaming network to showcase the work, journey and influence of Atlanta’s creators. Russell Stokes, president and CEO of GE Power, David Abney, president and CEO of UPS, and Marty Flanagan, president and CEO of Invesco, set to lead MAC’s economic development, policy and talent attraction engine.
THEA debuts as first video streaming network to showcase the work, journey and influence of Atlanta’s creators
Russell Stokes, president and CEO of GE Power, David Abney, president and CEO of UPS, and Marty Flanagan, president and CEO of Invesco, set to lead MAC’s economic development, policy and talent attraction engine
ATLANTA – Nov. 16, 2017 – Today, more than 2,000 leaders gathered on the field of Mercedes-Benz Stadium to hear the Metro Atlanta Chamber (MAC) share priorities for driving the region’s economy and attracting talent in 2018 and beyond. While MAC will continue its strategic pillars, grow, advocate and promote, the organization announced big bets for 2018 – reinventing its approach to economic development, accelerating education efforts and lending support to improve economic mobility.
In addition, today marked the beta launch of THEA, a first-of-its-kind video streaming network built to showcase Atlanta’s creators and attract millennials. THEA is a natural extension of ChooseATL, an initiative that launched in 2015 targeting next generation talent. THEA currently includes 15 channel partners with more than 130 videos in categories like entertainment, music, food and technology.
“Metro Atlanta’s continued success will rely on our ability to prepare the next generation for the high-tech positions at our companies and those that will locate here in the future,” said Jeffrey C. Sprecher, chairman and CEO of Intercontinental Exchange, chairman of the New York Stock Exchange and MAC’s 2017 chair. “We’re up for the challenge. We have the jobs of tomorrow, and we’re producing the talent to fill those positions today.”
“We know the best way to tell Atlanta’s story is to let Atlanta tell its own story,” said Hala Moddelmog, MAC president and CEO. “Through THEA, we will attract talent, deliver real economic impact and set Atlanta apart from any other market around the world – using digital media to make Atlanta come alive to the next generations.”
Sprecher presided over the meeting and announced his successors:
2018 Big Bets
Aligned with its vision to position Atlanta as a top-tier global region, following are MAC’s 2018 big bets:
In addition, throughout 2018, MAC will continue to work with Gov. Nathan Deal and the Georgia General Assembly for pro-business legislation and to protect Georgia’s reputation as the number one state for doing business.
A play on “The A,” a popular nickname for Atlanta among young locals, THEA includes familiar Atlanta brands, such as TechStars, How Stuff Works, ReImagineATL, Serenbe and Ideas United, plus content creators such as Motion Family, Friendly Human and Blossom. New videos will be uploaded regularly, and new channel partners will continue to grow a robust catalog of content for THEA’s official launch in 2018 and beyond. THEA is now available in beta on the Web, on iOS devices and on Android devices. It will launch on Roku and Apple TV over the coming months.
MAC noted a series of successes throughout 2017 that resulted from its work with regional and state partners:
About the Metro Atlanta Chamber
The Metro Atlanta Chamber (MAC) serves as a catalyst for a more prosperous and vibrant region. To advance economic growth and improve metro Atlanta's quality of place, MAC is focused on starting, growing and recruiting companies to the 29-county metro Atlanta region. The Chamber is also focused on expanding the region's innovation economy by promoting and strengthening connections to drive Atlanta's innovation and entrepreneurial culture. MAC is committed to being an active voice for the business community, serving as an advocate for a competitive business climate and promoting Atlanta's story. For more information, visit www.MetroAtlantaChamber.com
Contact: Jennifer Spann, 404.586.8459, firstname.lastname@example.org