Today at the 157th Annual Meeting the Metro Atlanta Chamber unveiled a new brand identity and new strategic pillars.
The three pillars are as follows:
GROW: Georgia continues to be the #1 state for doing business. Therefore, recruiting new companies, retaining the current roster of businesses, and helping existing businesses expand are a part of MAC’s strategy to continue to grow the region into a global competitor, particularly in key focus areas, including FinTech, cybersecurity, IoT, Smart Cities, and global health.
ADVOCATE: MAC will continue our efforts to ensure metro Atlanta can attract a 21st century workforce, foster a high quality of life, lift those in need, and ultimately move our region forward. MAC will also continue to support organizations like Georgia Prospers and oppose legislation that does not cultivate a business-friendly climate.
PROMOTE: Metro Atlanta has many unique stories to tell. Through initiatives like ChooseATL, social enterprises, sporting events, and lifestyle branding (including the region’s rich diversity of neighborhoods), MAC is marketing those distinct stories to attract and retain talent to define Atlanta as a global market and top tier competitor.
In addition to the three pillars, MAC also unveiled a new logo, which continues to feature the image of the mythical phoenix, and includes 29 distinct feathers that represent the unique personality and identity of metro Atlanta’s 29-country region.
This all comes in advance of the much anticipated move of the MAC offices from the edge of Centennial Olympic Park to 191 Peachtree Tower. To see more about MAC's move, click here.