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Innovation and Entrepreneurship


Backed by ATL

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CallRail is a marketing platform for businesses that rely on quality phone calls, leads, and new customers to grow and succeed. Their software gives customers visibility into their marketing efforts, so they know what's working and what isn’t. Together, Callrail products deliver the insights you need to make better decisions about your marketing mix, saving you time, money, and hassle.

Get To Know CallRail

What are two things people need to know about CallRail?

One important value people should know is that CallRail works with intensity. We encourage our employees to not be afraid to jump into the deep end and take on a challenge. We recognize our own successes, use failure to reflect and grow, and don’t accept apathy. Our work is important to us, and we are proud of what we’re building together. While we work with intensity, we also work with balance, prioritizing taking care of ourselves, our families, friends, and community.

Another important value to our team is respect - a great team runs on respect. Candor helps us push and challenge each other, and open communication is only possible on a foundation of respect. Respect makes it possible to recruit and retain a strong, inclusive team.

How has being in Atlanta and being a part of the innovation and entrepreneurship community helped CallRail succeed?

We have seen tremendous growth in the last year despite the challenging times. We consider ourselves unbelievably lucky to be headquartered in Atlanta for so many reasons and owe a lot of our success to the unique entrepreneurship community that’s been cultivated here.

We are also proud of the brand recognition we've built in Atlanta. We hear from strangers often in their personal lives that they know of and respect CallRail – or might even already be a customer! From our first official office at Atlanta Tech Village to now being recognized by strangers, we couldn’t have built our brand awareness (and our business) without the support of the broader Atlanta entrepreneurial community. 

What does being a part of Backed by ATL mean for the company?

Giving back has always been embedded in CallRail’s DNA. We love Atlanta, so we’re always looking for meaningful ways to give back to the community we call home. 

Last year, we launched our "Repair the World" program which reflects the mission of our social good efforts etc. Being a part of Backed by ATL is an opportunity for us to play a small part in bettering the community we love so dearly. CallRail is honored to join 13 other fast-growing Atlanta-based businesses to further our company goal of making an impact. We are committed to building businesses that drive economic growth, create employment opportunities, actively engage in the community, and contribute to Atlanta’s thriving business ecosystem. 

What is Backed By ATL?

Backed by ATL provides customized assistance to high-potential companies to help accelerate growth and fuel economic impact across the metro Atlanta ecosystem. The initiative leverages the region's key assets to offer personalized support in areas including talent recruitment, sales and marketing, public policy, public relations, leadership development and more.  

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