Attracting Sports Events to the Region

The Atlanta Sports Council (ASC) was designed specifically to promote Atlanta as a top choice for national and global sporting events. We are dedicated to supporting the region in securing these opportunities.

2025 CFP National Championship
2025 March Madness South Regional
FIFA World Cup 2026™

ASC Volunteers

Thousands of Atlantans have devoted time and energy, contributing to the success of major events through the years. Our ASC Volunteer team helps our whole region to achieve our goal of becoming a top city for sporting events. Stay tuned for more information on volunteering for the next big event. 

Atlanta Sports Awards 

Each year, we recognize our regions athletes, coaches and community leaders in a one-hour special broadcast in partnership with 11Alive .

Board of Directors

Andy Arlotta 
Co-Owner & President 
Georgia Swarm

Sheri Barros 
Vice President, Global Sports Alliances 
American Cancer Society

J Batt
Director of Athletics
Georgia Tech

Kimberly Beaudin 
Chief Executive Officer 
College Football Hall of Fame 

Joe Bocherer 
Chief Commercial Officer 
Georgia World Congress Center Authority 

Paul Buff 
Director of Sales and Marketing 
Marriott Hotels 

Brian Bullock 
Chief Operating Officer, Restaurants 
Legacy Ventures 

Rick Caffey 
Sr. VP and Market Manager 
Audacy Inc. (92.9 The Game) 

Mark Castriota
General Manager 
Westin Atlanta Gwinnett Hotel

Andrea Christensen 
Vice President, Marketing & Communications 

Heather Dade-Themelis 
Manager – Sports Marketing 
The Home Depot 

Norma Dean 
Director – National Specialty Sales 
Delta Air Lines 

David Dickey 
Dickey Broadcasting Company

Jeff Dunn 
Executive Vice President – Sports & Entertainment Group Head 
Truist Bank 

Trey Feazell 
Executive Vice President, Arena Programming 
State Farm Arena 

Susan Fulginiti
Director, Marketing & Communications

John Grant 
Executive Director 
Celebration Bowl 

Bryan Harris 
Sports & Crisis Practice Lead 
25 Hits 

Todd Harris 
President / CEO 
Skillshot Media 
Chairman: Atlanta Esports Alliance (a division of the Atlanta Sports Council) 

Monique Harrison 
Department Head of Brand Experience Marketing  
Mercedes-Benz USA 

Keith Hester 
National Sports & Entertainment Partnerships, Marketing 
Chick-fil-A, Inc 

Brandon Howell 
Vice President/General Sales Manager 
Bally’s Sports South 

Rick Humphrey 
Road Atlanta 

Brandon Hutchison 
EVP & General Manager 
Atlanta Motor Speedway

Jack Jessen
Region President – Northeast
Clear Channel Outdoor

Rich Kenah 
Executive Director 
Atlanta Track Club

Justin King
King & Spalding, LLP

Trey Kilpatrick
Senior Vice President, External Affairs
Southern Company

Brad Koeneman 
General Manager 
Hilton Atlanta 

Randy Koporc 
President & CEO 
Fifth Third Bank, Georgia

Dan Krause 
Senior Vice President 
State Farm Insurance 

Garth Lagerwey
President and Chief Executive Officer
Atlanta United FC 

Charlene Lopez 
Executive Vice President and Chief Sales Officer 
Atlanta Convention and Visitors Bureau

Sophie Merven 
VP, Brand PR & Events 
Inspire Brands

Derrick Morrow 
Area Vice President and General Manager 
Hyatt Regency Atlanta 

Ben Norton 
Vice President / Division Manager 
Brasfield & Gorrie

Mark O’Brien 
President & CEO 
LakePoint Sports 

Hiroshi Okuda 
Senior Director, Sponsorship and Corporate Partnerships 
Georgia Aquarium 

Milton Overton 
Director of Athletics 
Kennesaw State University 

Morgan Shaw Parker 
President and CEO 
Atlanta Dream

William Pate 
President and CEO 
Atlanta Convention and Visitors Bureau 

Conner Poe 
Regional Vice President 
Norfolk Southern Corp. 

Michelle Rainey
Director, Director, Porsche Experience
Porsche Cars North America

Ramon Reyes 
General Manager 
Omni Atlanta Hotel at CNN Center  

Rob Ross 
Vice President 
Kimley-Horn and Associates, Inc. 

Andrew Saltzman 
Executive Vice President & Chief Revenue Officer 
Atlanta Hawks

Derek Schiller 
President and CEO 
Atlanta Braves

Eric Schroeder
Managing Partner, Atlanta
Bryan Cave Leighton Paisner, LLP

Amber Steele 
Senior Director, Global Sponsorships 

Alex Urban
Executive Director
TOUR Championship

Betsy Wilson
VP, Digital Marketing & Brand Management

Tim Zulawski
Chief Revenue Officer
AMB Sports & Entertainment