Attracting Sports Events to the Region

The Atlanta Sports Council (ASC) was designed specifically to promote Atlanta as a top choice for national and global sporting events. We are dedicated to supporting the region in securing these opportunities.

Atlanta Sports Awards 

Each year, we recognize our regions athletes, coaches and community leaders in a one-hour special broadcast in partnership with 11Alive .

ASC Volunteers

Thousands of Atlantans have devoted time and energy, contributing to the success of major events through the years. Our ASC Volunteer team helps our whole region to achieve our goal of becoming a top city for sporting events. Stay tuned for more information on volunteering for the next big event. 

Coming Soon to Atlanta

College Football Playoff National Championship (2025)

After hosting in 2018, we’re proud to be the first city to repeat as host for this event. 

NCAA Men’s Basketball South Regional (2025)
FIFA World Cup (2026)

ASC Board of Directors

Andy Arlotta 
Co-Owner & President 
Georgia Swarm

Sheri Barros 
Vice President, Global Sports Alliances 
American Cancer Society

Sheri Barros 
Vice President, Global Sports Alliances 
American Cancer Society

Kimberly Beaudin 
Chief Executive Officer 
College Football Hall of Fame 

Lisa Benjamin
Chief Operating Officer 
City of Atlanta

Joe Bocherer 
Chief Commercial Officer 
Georgia World Congress Center Authority 

Paul Buff 
Director of Sales and Marketing 
Marriott Hotels 

Brian Bullock 
Chief Operating Officer, Restaurants 
Legacy Ventures 

Rick Caffey 
Sr. VP and Market Manager 
Entercom Atlanta 

Michelle Rainey
Director, Director, Porsche Experience
Porsche Cars North America

Andrea Christensen 
Vice President, Marketing & Communications 

Heather Dade-Themelis 
Manager – Sports Marketing 
The Home Depot 

Norma Dean 
Director – National Specialty Sales 
Delta Air Lines 

David Dickey 
Dickey Broadcasting Company

Jeff Dunn 
Executive Vice President – Sports & Entertainment Group Head 
Truist Bank 

Garth Lagerwey
President and Chief Executive Officer
Atlanta United FC 

Trey Feazell 
Executive Vice President, Arena Programming 
State Farm Arena 

Allison Fillmore 
Executive Director 
TOUR Championship   

Joe Garner 
Senior Vice President, Real Estate & Public Affairs  
ClearChannel Outdoor 

Dina Gerson (retired) 
Director – Olympic Marketing 
The Coca-Cola Company 

Eddie Gonzalez 
Tournament Director 
Truist Atlanta Open 

John Grant 
Executive Director 
Celebration Bowl 

Mitch Graul 
Southeast Small Business Strategy Leader 
Wells Fargo 

Bryan Harris 
Sports & Crisis Practice Lead 
25 Hits / Jackson Spalding 

Todd Harris 
President / CEO 
Skillshot Media 
Chairman: Atlanta Esports Alliance (a division of the Atlanta Sports Council) 

Monique Harrison 
Department Head of Brand Experience Marketing  
Mercedes-Benz USA 

Keith Hester 
National Sports & Entertainment Partnerships, Marketing 
Chick-fil-A, Inc 

Brandon Howell 
Vice President/General Sales Manager 
Bally’s Sports South 

Rick Humphrey 
Road Atlanta 

Brandon Hutchison 
EVP & General Manager 
Atlanta Motor Speedway

Jon Keen 
Chief Operating Officer 
City of Atlanta

Rich Kenah 
Executive Director 
Atlanta Track Club

Brad Koeneman 
General Manager 
Hilton Atlanta 

Randy Koporc 
President & CEO 
Fifth Third Bank, Georgia

Dan Krause 
Senior Vice President 
State Farm Insurance 

Derrick Morrow 
Area Vice President and General Manager 
Hyatt Regency Atlanta 

Rich Novack 
Senior Vice President, U.S. Commercial Markets 

Mark O’Brien 
President & CEO 
LakePoint Sports 

Hiroshi Okuda 
Senior Director, Sponsorship and Corporate Partnerships 
Georgia Aquarium 

Jennifer Oliveras 
Global Brand & Sponsorship Manager 

Milton Overton 
Director of Athletics 
Kennesaw State University 

William Pate 
President and CEO 
Atlanta Convention and Visitors Bureau 

Jim Pfeifer 
Atlanta Dream 

Conner Poe 
Regional Vice President 
Norfolk Southern Corp. 

Jack Priblo 
Senior Director, Corporate Marketing 

Ramon Reyes 
General Manager 
Omni Atlanta Hotel at CNN Center  

Rob Ross 
Vice President 
Kimley-Horn and Associates, Inc. 

Andrew Saltzman 
Executive Vice President & Chief Revenue Officer 
Atlanta Hawks

Derek Schiller 
President and CEO 
Atlanta Braves

Kevin Smith 
Chief Marketing Officer 
Rollins / Orkin

Todd Stansbury 
Director of Athletics 
Georgia Tech

Amber Steele 
Senior Director, Global Sponsorships 

 Mark Vaughan 
Executive Vice President Sales and Marketing 
Atlanta Convention and Visitors Bureau 

Chris Womack 
President and CEO 
Southern Company 

Tim Zulawski 
Chief Revenue Officer 
AMB Sports & Entertainment