Around Atlanta

MAC announces plans to take flight in 2015

by Metro Atlanta Chamber | Dec 03, 2014
MAC's 155th Annual Meeting hosted at the Delta Flight Museum focused on accelerating role as a leader in the innovation economy.

Photo by Atlanta Business Chronicle

With the ninth largest economy, Atlanta is one of the leading economic regions in the nation, serving global markets in logistics, technology, bioscience, health care, trade and more.

The talent and resources we have here are tremendous.We have the know-how, the skills and the heart to make a profound difference in the world. But we’re still not getting the credit that we deserve.

So the Chamber, along with our many partners, is out to change that.

We’re building on our existing identity as a hub for Fortune 500 and Fortune 1000 companies and accelerating our role as a leader in the innovation economy.

We will be recognized not only as a magnet for established companies, but as a hub for imagination – where ideas grow and take flight.

But to pull this off, we must tell our story – the real story of this incredible place.

We’re happy to report that one of our major accomplishments has been to initiate

a marketing campaign. We talked with more than one-hundred Atlantans, from all walks of life to gain a greater understanding of our collective core beliefs.

Our deep dive into the hearts and minds of Atlantans has given us a compelling look at some of our values – and what we found is there is ample opportunity to participate in making history here.

We are still a young metropolis. Imagine being a part of shaping the future of our region. Imagine your own space to create.

We’re writing a new narrative for the region-- one that will help tell our story in a compelling way.

So, in the first quarter of 2015, we plan to roll out a new marketing campaign with a robust distribution strategy.

As a starting point, we’ve asked BBDO to create a brand manifesto that represents the feelings and values we heard during our research that captures the essence of why it’s time to reappraise our region.